Whether you freelance independently, work alongside a marketing team, or even function as part of a firm, working as a social media manager means plenty of opportunities for growth as a creative marketing professional. Companies seek qualified social media managers to assist with PR, marketing, and/or advertising departments as their social media managers.
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While some related positions may include strategic planning, brand marketing, or even marketing data analytics, all fall under the general social media manager career umbrella. Whether you're applying for an entry-level or senior social media manager position, utilizing these four tips when creating your social media manager resume will increase the likelihood of moving forward in the application process:
Adapt your social media marketing manager resume for this position by focusing on your most recent marketing work experience. Put your experience in reverse-chronological order to put your most recent (and relevant) position first. Additionally, ensure your resume demonstrates an ability to work with other departments since this position will require working with various teams.
For this position, include hyperlinks to your own professional social media accounts, like LinkedIn and any relevant personal ones. Your social media marketing analyst resume should be customized for an analyst position and provide plenty of appropriate metrics to ensure your capabilities are visible to recruiters.
From individuals and personal profiles, to small and large teams and agencies, everyone can use social media management software to help them manage their business across social media platforms effectively. In a nutshell, social media management software is for anyone who wants to improve their social media presence and ace the social media marketing game.
The advantages of adopting social media management tools include being able to handle all of your social media activities easily, such as planning, posting, scheduling, monitoring, and analyzing social media marketing tactics all from a single interface. Social media management tools help your brand plan and execute social media engagement more efficiently.
A social media management tool can help you automate your social media marketing. You may use them to schedule updates and get statistics on how your accounts are performing. By creating reports with metrics directly from your social media account, you can frequently assess if your social media marketing efforts are paying off.
In the late 1960s, the Indian government started distributing cost-free or subsidized condoms. The policymakers used the principles of social marketing and launched the family planning program to accelerate its population stabilization efforts. This placed India as a pioneer in using social marketing in the public health sector. Though initially confined to family welfare, i.e. the promotion of condoms and contraceptive pills, social marketing has an expanding scope for the application of its principles.[4]
Low demand for contraception. A social marketing program can increase demand for contraceptives by addressing individual knowledge, attitudes, and beliefs, as well as social and community norms. Through integrated, evidence-based behavior change campaigns, social marketing programs can promote the benefits of contraceptive use, ensuring that contraceptives are easily available and that people want to use them.4,5
Limited access to high-quality and affordable contraceptive products and services in many markets. By using appropriate combinations of the marketing mix, social marketing programs ensure different market segments have access to high-quality contraceptive products and services. For example, a social marketing program in Nepal offers a higher-priced oral contraceptive to wealthier urban populations and a lower-priced option to rural populations.6 By marketing high- quality products at affordable prices, social marketing programs can also help reduce the availability, sale, and use of poor-quality products.7 Many social marketing programs contribute to expanding access to a wide range of contraceptives by offering multiple family planning products and services, including male and female condoms, injectable contraceptives, implants, intrauterine devices (IUDs), oral contraceptive pills, and emergency contraceptive pills, at the same service delivery point. The Standard Days Method and mobile applications for fertility awareness and permanent methods are also successfully marketed by social marketing programs across several African countries.8
Lack of availability of contraception products and services in public health facilities. Social marketing helps to ensure that family planning products and services are available to users in ways that expand availability and choice, such as being available at different hours or providing more options. For example, social marketing programs can reach remote villages where distribution by the commercial sector is not financially viable. Additionally, social marketing can tap into additional, often far-reaching networks of commercial and non-governmental health care providers and retail outlets.9 Social marketing programs use market data to understand the characteristics of current and potential private sector clients to find and ultimately meet the needs of underserved populations in ways that government programming often cannot.10
Lack of a wide range of contraceptives in private sector outlets. Social marketing programs can link private facilities to quality-assured products and sensitize providers to offer contraception. For example, the Dimpa program in India helped introduce injectable contraceptives (depot-medroxyprogesterone acetate, or DMPA) in private health facilities, leading to the inclusion of injectables in the national family planning program.15 A social marketing program in Nigeria collaborated closely with private providers and government to increase the availability and provision of IUDs, implants, and oral contraceptive pills in private facilities.16
Social marketing programs particularly serve the needs of short-acting contraceptive users. There is strong evidence that a large proportion of those who use oral contraceptive pills and condoms rely on social marketing. Since 2000, 46 countries have collected Demographic and Health Surveys (DHS) data on socially marketed products, of which 36 reported that more than 70% of pill users use socially marketed products. Thirty-three countries reported similar data on condom use. Among these countries, 31 report more than 60% of clients use socially marketed brands (ICF, 2021).22 The contribution of social marketing programs in terms of overall contraceptive use has continued to increase steadily, doubling in the last decade.4 In 2017, social marketing programs delivered 80 million couple years of protection4 in more than 80 programs and 60 countries. More specifically, social marketing can specifically adjust the promotion and price of a product to a specific potential user, something that often has a significant impact on the decision to use short-acting contraception like condoms.23
Social marketing programs contribute to building a healthy market. Social marketing programs that market their own brands and initiatives implemented in partnership with pharmaceutical companies have sustained the increases in contraceptive use even after donor support ended. South Africa and Paraguay transitioned donor-funded condom social marketing programs into financially self-reliant operations.27,28 In Sri Lanka non-governmental organizations reached high levels of financial self-sufficiency through a social enterprise model. Income from social marketing covers more than 80% of the overhead of the Family Planning Association of Sri Lanka, which delivers contraceptives to clients at no cost through its own clinics and sells products at market rates through commercial outlets and service providers.29 In many countries, there are examples of social marketing programs that have been able to transition from being fully donor dependent to increasingly financially sustainable, with 70% of operating costs covered by revenue. This has happened through a mixture of effective marketing, lower contraceptive procurement costs, and overall economic growth.30
Begin with the end in mind. Technical, financial, institutional, and market aspects should be considered from the onset of a social marketing program with the goal of providing consistent, reliable support for clients and creating a market that responds to changing needs, values, and preferences over time.32 Over time, financial reliance on donors and other external resources should decrease as cost recoveryi increasingly supports the cost of products and the program.30 As part of the planning, support the government in its role as steward of the health system and develop a plan for when and how to evolve aspects of the market, including social marketing.
Creating sustained behavior change, not just changing knowledge and attitudes. To ensure this concept is central to social marketing programming, the National Social Marketing Centre in the United Kingdom has identified a set of key principles (Box 1):
Conduct audience research. Review and analysis of data (e.g., DHS, formative research, participatory action research, and human-centered design) helps social marketing programs gain insight into and segment the target audience. In Madagascar, conducting audience research helped the program position the hormonal IUD as a contraceptive product with lifestyle benefits, such as lighter menstrual periods, and clients cited non-contraceptive benefits as among the top three reasons why they chose the method. In addition, continuous monitoring and evaluation using service statistics, sales figures, and other data will help in iterative adjustments to program design and implementation and ensure greatest impact. 2ff7e9595c
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